Sheena Mitchell, LL.B., Canadian Trade-mark Agent
Sheena Mitchell was called to the bar in both Ontario and in British Columbia. She has had the unique experience of working in both private legal practice, as well as working as in-house legal counsel. Her focus is on providing practical and effective legal advice to growing businesses.
Sheena specializes in Commercial Law, Corporate Finance, and writes various agreements as necessary to effectively protect her clients’ business interests. She also provides legal advice and negotiates on behalf of clients requiring various transactions related to Commercial Real Estate.
As a Trade-mark Agent with the Canadian Intellectual Property Office, Sheena has successfully navigated applications through the rigorous Trade-mark registration process.
From 1997 to 2000, Sheena was General Counsel for Delta Building Products, an integrated manufacturer, distributor, marketer and installer of aluminum roofing products. In 2003, she joined Spectrum Signal Processing, a technology company that develops software-reconfigurable signal processing platforms, as their General Counsel. From 2004 to 2010, Sheena was in-house Counsel to West Coast Timeshare, a points-based timeshare resort developer, marketer, and manager of vacation resort properties. In addition to her private practice clients, Sheena provides corporate counsel services on an ongoing basis to a diverse group of clients.
Personable and supportive, Sheena actively listens to the needs of her clients, helping business owners and entrepreneurs determine which services and strategies are required to effectively protect them and their products or brands.
Sheena’s clients know her as a clear communicator. She takes care to make sure her clients know and understand the who, what, where, when and how of each matter. Ensuring stable growth and anticipating a business’ strategic legal needs, Sheena’s acute awareness of her clients’ legal requirements ensures that her clients plan adequately, thereby reducing stress and avoiding many unanticipated events. By being proactive and conscientious, Sheena helps her clients achieve their goals.
In her spare time, Sheena is an avid runner. She enjoys participating in 10k runs, half marathons and the occasional marathon.
Publications and Courses
In 2006, Sheena wrote and presented for the Real Estate Development, Resort and Hotel Properties course on “Points Based Timeshare Programs”.
As a contributor to the Continuing Legal Education Society of British Columbia, Sheena wrote and presented at the 2009 Employment Law Conference on the topic of “Proactively Working with Senior Management and In-House Legal Counsel”.
In 2014 Sheena co-presented the Canadian Bar Association’s “Buying or Selling a Solo/Small Firm Practice: Is that the Right Fit for You?”.
Ahead of the enactment of British Columbia’s new Franchises Act, in January 2017 Sheena co-presented the Canadian Bar Association – BC Branch’s “Big, Bold, and New: BC Franchises Act” course.
In 2017 Sheena co-presented at the BC Courthouse Libraries Society, the “New BC Franchises Act: What you Need to Know” webinar.
Committees
Sheena participated in the Province of Alberta Time Share Consultation Advisory Group on legislative changes to the Alberta time share and travel clubs regulation, ultimately resulting in the Time Share & Points-Based Contracts and Business Regulation, which came into force in Alberta on November 1st, 2010.
From 2015 to 2016, Sheena served as a member on British Columbia’s Provincial Government Advisory Committee for the new Franchises Act, which came into force in British Columbia on February 1, 2017.
Sheena is also active with the Canadian Bar Association – BC Branch, having participated on the Solicitors Practice Group Committee, and the Legislation and Law Reform Committee.
Hermes Sanchez
Jennifer Oswald
